ABOUT
The gym scaling specialists.
LeadLM started with a simple observation: gyms don't have a marketing problem — they have a lead quality problem. Most agencies sell vanity metrics. Impressions, clicks, reach. None of that pays rent. We thought gym owners deserved an agency that speaks their language and delivers what actually matters: members through the door.
We built this business from the ground up, obsessing over what makes someone searching "gym near me" actually book a tour and sign up. No venture capital, no inherited client lists. Every relationship earned through results. Today we've helped over 50 gyms scale their membership — from single-location independents to multi-site franchisees.
Our approach is simple: understand your market deeply, build campaigns rooted in data, deliver qualified leads weekly, and optimize relentlessly. We don't believe in set-it-and-forget-it marketing. We believe in filling your pipeline every single week so your front desk team always has someone to call.
Results Over Vanity
We don't chase likes — we chase revenue. Every campaign is measured against real business outcomes. If it doesn't move the needle, we kill it and try something that does.
Radical Transparency
No black boxes, no vague reports. You see exactly where your budget goes, what's working, what isn't, and what we're doing about it. Your dashboards are always live.
Relentless Iteration
The first version is never the final version. We test, learn, and optimize constantly. Our best-performing campaigns started as experiments that failed fast and improved faster.
Emmanuel Mirzakhanian
Co-Founder & Strategy
Calvin Lukabyo
Co-Founder & Operations